Companies that buy raw materials have many departments that all care about different things.
Material scientists and mechanical engineers are looking to determine if an alternative material can meet the required properties (mechanical, thermal, electrical, physical, chemical, optical, magnetic, etc).
Sustainability departments care about carbon footprint reduction, responsible sourcing, and the message the company gets to tell its stakeholders (with approval from marketing, legal, communications, etc).
The procurement team cares about how much materials cost, how much they weigh, how they're shipped, and how you scale. Procurement teams need to understand how you become a reliable supplier.
Communicating other side effects of using or replacing a material creates unique anchors.
Creating materials from petrochemicals releases pollutants like Arsenic, Mercury, Lead, Benzene, Formaldehyde, Methane, Sulfur Dioxide, Nitrogen Oxides, Carbon Monoxide, VOC’s, Uranium, and other types of particulate matter. Reducing these pollutants is important.
Exposure to most household chemicals disrupts our body's hormone production and natural rythm. Reducing these toxins is important.
Figure out the unique angles that your product adds value to the world. This can be all the little benefits that your solution provides to the world.
Seize the opportunity to take really complex topics and explain them in a way that is repeatable & unique.
Can an elementary schooler understand what you do and how it works?
Can someone repeat what you do to a coworker or family member? If not, how do you expect word to spread?
Is what you're saying memorable? If not, it will just blend in and become another 'me too' type of offering.