A Platform For
Sustainable Materials Products Packaging Infrastructure Energy Food Fuels Transportation Finance Agriculture Policy Thinking Certifications Media Inventions Ideas Biochemistry
We develop partnerships with people seeking sustainable alternatives.
Sustainable π° Efficient
Regeneration is mission critical to the evolution of capitalism & humanity
Extraction and pollution have been normalized over the past 100+ years. Itβs time to partner with nature to develop sustainable, resilient supply chains.
A Natural Progression
The evolution from green energy to green materials
The race to lowest cost production means we have sacrificed emissions, toxins, and pollutants for profit. If we want to transition toward a more sustainable future, we can't ignore the $5.5T+ materials industry. The only way to exceed emissions targets is through reliable supply chains of sustainable materials.
Material Innovation
Optimizing For Regeneration
We focus on increasing the adoption of feedstocks that can be quickly regenerated by planet earth.
Sustainable Solutions Are Nuanced
Commercializing sustainable materials (and other clean technologies) can cost a lot of time and money
Sustainability mandates will require companies to find alternative materials to reduce scope 3 emissions. We solve problems for producers and consumers of sustainable materials.
Multiple Stakeholders
Companies that buy raw materials have many departments that all care about different things.
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R&D = Performance
Material scientists and mechanical engineers are looking to determine if an alternative material can meet the required properties (mechanical, thermal, electrical, physical, chemical, optical, magnetic, etc).
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Sustainablility = CO2
Sustainability departments care about carbon footprint reduction, responsible sourcing, and the message the company gets to tell its stakeholders (with approval from marketing, legal, communications, etc).
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Procurement = Price
The procurement team cares about how much materials cost, how much they weigh, how they're shipped, and how you scale. Procurement teams need to understand how you become a reliable supplier.
Externalities Beyond CO2
Communicating other side effects of using or replacing a material creates unique anchors.
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Reducing Pollutants
Creating materials from petrochemicals releases pollutants like Arsenic, Mercury, Lead, Benzene, Formaldehyde, Methane, Sulfur Dioxide, Nitrogen Oxides, Carbon Monoxide, VOCβs, Uranium, and other types of particulate matter. Reducing these pollutants is important.
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Reducing Toxins
Exposure to most household chemicals disrupts our body's hormone production and natural rythm. Reducing these toxins is important.
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Unknown Unknowns
Figure out the unique angles that your product adds value to the world. This can be all the little benefits that your solution provides to the world.
3rd Grade Language
Seize the opportunity to take really complex topics and explain them in a way that is repeatable & unique.
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Easy to Understand
Can an elementary schooler understand what you do and how it works?
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Repeatable
Can someone repeat what you do to a coworker or family member? If not, how do you expect word to spread?
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Memorable
Is what you're saying memorable? If not, it will just blend in and become another 'me too' type of offering.
Multi Material
A complete material transition is only possible with dozens of sustainable alternatives.
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Plastics & Additives
Most plastics and additives are made from hydrocarbons (coal, oil, nat gas). These materials are very strong, very light, and very cheap.
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Metals & Minerals
Metals and minerals are typically heavy, energy intensive, transportation inefficient, extracted resources.
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Building Materials
The built environment needs sustainable alternatives across hundreds of different types of products. It's time to systematically reduce embodied carbon.
Long Timeline
Companies can take many years to find, test, & commercialize new materials & products.
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Hard To Find
Suppliers of sustainable materials are often not world class marketers. These companies could also be on the other side of the earth. Locating suppliers can be time and energy intensive.
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Long Testing Que
Large companies have lots of materials that needed to get tested yesterday. New materials can sit in line for many months (or longer) before R&D teams have the time and resources to dive deeper.
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Iterative Process
Testing new materials requires a feedback loop from the consumer of the material back to the producer of the material. Often times there are adjustments to formulations and processing conditions that are required for optimal performance.
High Costs
Sustainable material innovations can cost millions in R&D if not managed properly.
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Dedicated Labor
The people at R&D labs who call the shots are well compensated. Experts at these R&D labs include materials scientists, mechanical engineers, polymer chemists, chemical engineers, and other types of scientists, engineers, and mathematicians.
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Dedicated Equipment
The equipment required to run tests on new materials is expensive to acquire (and run). Often times, a company will have to use commercial equipment to run tests.
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Opportunity Cost
If they are working on your material, they are dedicating resources that could be going to another material. A company only has so much bandwidth, so you are oftentimes competing with other innovations for the same time, money, and energy.
Creating A Sustainable Future
We need sustainable leaders now more than ever
Sustainability is about more than just CO2. How we listen, think, act, feel, relate, communicate, eat, and show up in the world can all be looked at through the lens of sustainability.
Sustainable Relationships
How you relate to yourself, others, ideas, things, past, present, future & nature.
Sustainable Chemicals
Consciously choose everyday chemicals that are proven safe and effective.
Sustainable Mindset
Tap into your internal compass and remove the toxins hijacking your biology.
Everyone Has The Same Goal
Reduce CO2 Without Compromising Price and Performance
Sustainable alternatives that can hit this mandate are bound to outperform their competitors long term.
- Have Your Cake
- Eat it Too